Drake General Store

The Drake General Store, a Toronto institution, reached out to us needing help migrating their website (previously on Magento) to a more robust and reliable eCommerce platform.

We were excited to collaborate with their in-house designers to develop a website that was easy to navigate for their visitors, and seamless to manage on the back-end, using Shopify as a platform to connect all their retail stores with their eCommerce activities.

Focused on the user

We focused largely on User Experience, with the explicit goal of ushering users towards the checkout page. The original Navigation structure had too many options for varying products, leading to disorder and confusion.

One of the simplest and most impactful shifts we made was a simple, logical restructuring of the navigation bar.

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