The Drake General Store reached out to us because they wanted to move their eCommerce site from Magento to a more robust and reliable platform, while still maintaining the classic Drake General Store design, look, and feel.

By working closely with their in house designer, we were able to bring their designs to life on Shopify, and make a handful of structural and functional changes to the original site, ultimately leading in increased conversions.

One of the main User Experience structural changes that we focused on was the Navigation bar and how products are categorized and organized. On the original site there were nine options on the Navigation bar for varying products, leading to disorder and confusion for the user. We worked with the DGS crew to winnow down the initial options to help logically lead users towards the products they are looking for. Sometimes the simplest changes have the biggest effect.

Focused on the user