Procally is a new Canadian platform that connects labourers with people in need of work, much in the same vein as Task-Rabbit or Thumbtack. The Canadian market has yet to be penetrated by any similar platform, so the Procally team is really pushing to be first to market.
Within a very short period of time, we needed to build out an entire brand identity, as well as design digital screens for their Minimum Viable Product, in order to hit the Canadian Market first.
After researching and positioning, we wanted to build a brand that imbued a sense of trust and streamlined professionalism, while still feeling approachable and friendly.
The screens were designed with the tone of the brand in mind, allowing for ease of use for the user. The MVP is currently launched and gaining traction, and Limn is already working on the second stage of this digital product for 2020.